Alight

As an HR technology company, Alight’s simple and consumer-centric style allows it to stand out amongst its competitors in the Human capital industry along with an overarching mission to connect work and life. I have had the pleasure to be apart of the brand development and launch in 2017 as well as the brand refresh in 2021.

Video

While collaborating with Copywriters and Marketers, I have created and lead numerous video projects for Alight, empowering many of its products and solutions.

I have storyboarded, animated and produced a wide variety of assets from bumpers to product and demo videos.

Video and Motion Design Standards

In order to strengthen our video presence and brand alignment across teams and countries, I created video and motion design standards for colleagues to share with outsourced production vendors or other design teams within the company.

The document also contains hyperlinks and timestamps of ideal Alight video and animation examples across media channels.

Illustration & Hand Lettering

To help drive traffic into Alight’s space at conferences I created custom screen print shirt designs specific to the event’s location or theme.