I illustrated and designed packaging for Msaada Brewing Company, a charitable brewery I envisioned that would donate a percentage of net profits to an African wildlife conservation organization. I underwent research on African art and culture to help strengthen the authenticity of the brand and choose the name “msaada” which means “relief” or “charity” in Swahili. With a recently revitalized design, it emphasizes an energetic and friendly richness with its colors, motifs, and hand drawn illustrations, making it pop off shelves.